Public health literacy campaigns
Annual Nordic campaign moments aligned with International Day of Action for Women's Health (28 May) and World Menopause Day (18 October).
Three coordinated campaigns target the 7–10 year diagnostic delay for endometriosis, normalise help-seeking for menopause, and raise awareness of female-specific CVD symptoms that standard public health messaging misses.
Transformation
From
Nordic women navigate national health systems on the basis of public information that arrives later than the clinical evidence; patient organisations carry sustained awareness work through their own channels without a coordinated campaign frame; the 2026 ComPaRe-Endometriosis cohort confirmed a ten-year average diagnostic delay (eleven for adenomyosis)
To
Annual Nordic campaign moments aligned with the International Day of Action for Women's Health (28 May), World Menopause Day (18 October), and the NCM policy cycle — translating national guideline publication into shared public understanding without overriding national authorities, and shortening diagnostic delay across the region
Description
Sustained public-facing education on women’s health conditions, life-stage transitions, and access pathways, delivered through coordinated Nordic campaign moments, would translate national clinical guideline publication into public understanding and shorten diagnostic delay. The 2026 ComPaRe-Endometriosis cohort confirmed a ten-year average diagnostic delay for endometriosis and eleven years for adenomyosis. Nordic women currently navigate national health systems on the basis of public information that arrives later than the clinical evidence, and patient organisations carry sustained awareness work through their own channels without a coordinated campaign frame.
Annual Nordic campaign moments aligned with the International Day of Action for Women’s Health on 28 May, World Menopause Day on 18 October, and the NCM policy cycle would translate national guideline publication into shared public understanding without overriding national authorities. The templates are already visible internationally, in the UK Renewed Women’s Health Strategy of April 2026 with its GBP 1 million (EUR 1.2 million) menstrual health education programme, and Scotland’s Phase Two public-facing materials of January 2026. The value is a shorter diagnostic delay across the region. The NCM Committee for Gender Equality and LGBTI, the five national health authorities, and Nordic patient organisations are positioned to coordinate it.
Evidence anchors
At a glance
- Natural lead
- NCM Committee for Gender Equality and LGBTI, five national health authorities, and Nordic patient organisations
- Indicative investment
- €1–3M per campaign wave
Entry points
- NordicNCM coordinates campaign framework; EIT Health provides reach
- NationalHealth authorities localise and deliver campaigns
- RegionalPatient organisations drive grassroots engagement
Indicators
Output
- Campaign materials developed for 3 pathways
- Campaigns running in all 5 countries
- Sustained awareness programmes
Handoff
- Parliamentary briefings scheduled
- Women's health on ministry priority lists
- Public demand sustains Care investment
Outcome
- Campaign reach and engagement metrics
- Reduced time from symptom to GP visit
Building on
Nordic foundations
International inspirations
Connected needs
Cite this need
Cite this need
Persson, J. (2026). C-P-2 Public health literacy campaigns. In The Nordic Implementation Playbook for Women's Health 2040. CIFS. https://womenshealth2040.org/playbook#c-p-2